What Search Engines Exist Around the World?

As brands expand their presence into new markets overseas, it’s crucial to recognize that Google isn’t the sole dominant search engine worldwide. While Google enjoys widespread availability across many countries, numerous regions have their own preferred local search engines. To effectively market to customers in these areas, brands must familiarize themselves with these alternative search platforms.

In the realm of digital marketing, Google often takes center stage, especially in the United States, where it holds a significant market share. Updates to Google’s algorithm or interface can spark extensive discussion and garner media attention for weeks.

However, it’s essential to acknowledge the presence and importance of other search engines. In the US, although Google commands a commanding 67% share of the combined mobile and desktop search market, the remaining third of searches occur on alternative search engines. Furthermore, in countries like China, where Google is absent due to its withdrawal from the market, local search engines dominate.

Similarly, in countries such as Russia and South Korea, local search engines surpass Google in popularity, despite their smaller user bases compared to global giants like Google.

For international brands aiming for global success, understanding the diverse landscape of international search engines is imperative. They must learn how to optimize their online presence for the prevalent search engines in their target regions to maximize visibility and engagement with local audiences.