How to Find Keywords with High Search Volumes

Knowing how to identify keywords with high search volume is essential for targeting topics that will capture the interest of your audience. High search volume keywords indicate popular topics that users frequently search for, presenting an opportunity to increase brand awareness and improve search engine rankings.

One effective method for gauging keyword volume is by utilizing Google Trends. By inputting two to four terms, you can assess their relative popularity over time. Additionally, if you have a Google AdWords account, you can use Ad Planner to access estimated keyword query volumes. Google Search Console provides insights into query volumes for terms you already rank for but doesn’t assist in exploring new keywords.

Data Cube, accessible through BrightEdge, offers another valuable tool for identifying high search volume keywords. By navigating to Content Research and utilizing the Data Cube function, you can begin your search.

Upon accessing Data Cube, input your desired topic into the search bar, such as “building homes,” to generate a list of related keywords. While high search volume is important, relevance to your site and audience should also be considered. Choose keywords that align with your content and goals, even if they don’t have the highest search volume.

Data Cube provides additional insights alongside keyword suggestions, including search volume, competition level, and keyword value. Search volume indicates how frequently searches for a particular keyword occur, while competition level reflects the intensity of competition for that keyword. A high competition rating suggests difficulty in ranking for the keyword. Keyword value offers an assessment of the potential value if you secure a top ranking position.

Utilizing filters within Data Cube allows you to refine your keyword selection based on specific criteria. Whether targeting keywords with high value or excluding those related to competitors, filters provide flexibility in tailoring your keyword strategy to your business objectives.

By leveraging tools like Google Trends and Data Cube, marketers can effectively identify high search volume keywords to inform their content strategies and enhance their online visibility.