How Social Media and SEO Work Together

Did you know that social media profiles and posts can be crawled and indexed by search engines? They absolutely can! This underscores the importance of ensuring accuracy and optimization across all your social media content.

Keeping your “About Us” section current with your brand and local keywords is a smart strategy for improving your visibility on the search engine results page (SERP). This proactive approach can help push competitors’ pages or negative content about your company off the first page of search results.

Now, let’s talk about the power of brand awareness. Have you ever asked for a “Kleenex” instead of a tissue? Or referred to “Wite-out” when you meant correction fluid? These brands have such strong awareness that their names have become synonymous with the products they sell.

Consistently posting, engaging with your followers, and injecting personality into your social media presence can significantly boost brand awareness.

So, how does all of this tie back to SEO? Well, as mentioned earlier, social media profiles and posts can appear in the SERP. By optimizing your profiles and posts with relevant keywords, you increase your chances of showing up for related searches — ultimately driving more visibility to your brand.

Furthermore, while social media links aren’t traditional backlinks, they present an opportunity for effective link building. For instance, if a blogger discovers your content on social media and finds it valuable for their own work, they may naturally link back to your content from their website.

Moreover, social media provides a unique platform for engaging with influencers, content creators, and other influential figures in the online world. Building authentic relationships with these individuals is key to earning valuable backlinks. When these influencers trust and appreciate your brand, they’re more likely to support you without the need for solicitation emails.